The Triumph Stag is a 2+2 sports tourer produced by the British Triumph Motor Company in the years 1970 – 1977. It was designed by Italian designer Giovanni Michelotti. It was introduced as a luxury sports car, designed to compete directly with Mercedes-Benz SL-Class models. All vehicles were four-seater convertibles. In the UK, the Stag was an instant success for Triumph with a 12-month waiting list.
The Triumph Stag was initially powered by a 2-litre 6-cylinder engine, later replaced by a 2.5-litre V8, which was increased to 3 litres in 1968. A total of 25939 examples were produced.
